Hiring in the Current Climate – Smarter Strategies for Attraction, Interviewing, and Retention

Course Objectives

1. Recognize and Adapt to the Shifts in the Hiring Landscape
   Learners will understand the major challenges post-pandemic—including limited applicants, higher salary demands, ghosting, and increased competition—and learn how to shift mindset and strategies accordingly.
   
   
2. Create Emotionally Resonant Job Ads That Attract the Right Talent
   Learners will move beyond traditional job descriptions by designing ads that speak directly to candidates’ emotional needs like appreciation, growth, flexible schedules, and a supportive culture.
   
   
3. Strengthen Your Office Culture to Stand Out to In-Person Candidates
   Learners will assess and enhance their practice culture, understanding that in-person workers value strong team connections, accountability, and meaningful work environments.
   
   
4. Streamline the Interview Process to Reduce Ghosting
   Learners will implement a fast, efficient interview flow: mini phone screens, quick Zoom interviews, and self-scheduling Calendly links to engage serious candidates and reduce applicant drop-off.
   
   
5. Use Ambassadors of Culture to Enhance Candidate Experience
   Learners will assign trained team members to guide applicants through interviews, office tours, and connection points—building emotional connection and showcasing core values from the first interaction.
   
   
6. Design Hospitality-Focused Skills Testing and In-Person Visits
   Learners will treat candidate visits like patient visits, offering curated tours, storytelling about the practice’s mission, and hospitality gifts to create a memorable, positive impression.
   
   
7. Address Wage Expectations Transparently and Strategically
   Learners will explore how to position tiered growth systems, flexible benefits, and future opportunities when salary expectations initially seem out of range—avoiding immediate rejections based solely on cost.
   
   
8. Evaluate Applicants Based on Core Values and Growth Potential Over Experience
   Learners will shift mindset from demanding specific experience to hiring based on values alignment, culture fit, and coachability—especially when traditional experience is scarce.
   
   
9. Use Clear Hiring Documents and Rapid Offers to Secure Top Talent
   Learners will prepare offer letters, start dates, and expectations in advance so they can confidently and quickly offer positions to strong candidates before they are lost to competitors.
   
   
10. Lead the Hiring Process With Confidence, Not Desperation
    Learners will present their practice as a strong, mission-driven organization, using clarity, professionalism, and emotional connection to attract candidates who are excited to join—not just looking for any job.